Service marketers make promises to customers, suggesting that the customers must place some degree of trust in them. In this way, service marketers are trying to address the challenge of the service characteristic of:
A) perishability.
B) heterogeneity.
C) inseparability.
D) intangibility.
E) customer contact.

Question

Quizplus · Accepted Answer

Service marketers address the challenge of intangibility by making promises to build trust, as services cannot be seen or touched before purchase.

Service Marketers Make Promises to Customers, Suggesting That the Customers