The major criticism against ROI is that it is not an effective summary measure of business profitability.

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ROI (Return on Investment) is widely used and accepted as an effective measure of business profitability because it calculates the percentage return on a particular investment relative to its cost, providing a clear and concise summary of its financial performance. However, criticisms of ROI often focus on its potential to encourage short-term thinking or its inability to account for risk, rather than its effectiveness as a summary measure of profitability.

The Major Criticism Against ROI Is That It Is Not