________ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services.
A) Word-of-mouth promotion
B) Personal selling
C) Public relations
D) Internal marketing

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a salesperson and a potential customer in order to persuade them to purchase a product or service. It includes activities such as identifying prospects, making sales presentations, and providing post-sales services. Word-of-mouth promotion, public relations, and internal marketing are all different marketing strategies that do not necessarily involve face-to-face interactions with customers.

________ Refers to the Face-To-Face Presentation and Promotion of Goods