Coupons, contests, and sampling are examples of sales promotion activities.
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Q109: Because customers eventually lose interest, businesses achieve
Q110: Internal sales promotion efforts target salespeople and
Q111: Sales promotion programs can be used as
Q112: Effective sales promotion efforts focus exclusively on
Q113: The first step in the public relations
Q115: Sales promotion involves the long-term strategies firms
Q116: Internal sales promotion programs are targeted to
Q117: Businesses always welcome publicity because it presents
Q118: The use of coupons and sales contests
Q119: Sampling represents a quick and effective way
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