Which of the following statements about online customer communication is not correct?
A) It includes public comments on review sites, blogs, and social networks.
B) It allows companies to win customers online.
C) It carries higher stakes than most paper communication.
D) It allows companies to respond to, but not anticipate, customer concerns.
E) It may allow companies to build a positive reputation online.

Question

Quizplus · Accepted Answer

Online customer communication, including public comments on review sites, blogs, and social networks, allows companies to win customers online, carries higher stakes than most paper communication, and may allow companies to build a positive reputation online. However, companies can also anticipate and proactively address customer concerns through online communication, making option D incorrect.

Which of the Following Statements About Online Customer Communication Is