When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. The marketer can effectively control these elements to develop marketing strategies and to change those strategies in response to environmental changes. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes:
A)store location, merchandise, and communications.
B)store location, merchandise, and personal selling.
C)merchandise, store location, pricing and communications.
D)product, merchandise, and communications.

Question

Quizplus · Accepted Answer

The retailing mix includes merchandise, store location, pricing, and communications. While store location and merchandise are common elements in both marketing mix and retailing mix, the other two elements are different. Personal selling and product are elements of the marketing mix that are not part of the retailing mix. Therefore, option C is the best choice.

When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing