To successfully position a store, it:
A)must have an identity that has some advantage over the competitors that is recognized by consumers.
B)must be in an MSA with at least one other competitor in the same industry.
C)should be located in either a strip location or in a regional shopping mall.
D)must be in an area where the average per capita income meets or exceeds the national average.

Question

Quizplus · Accepted Answer

The key to successfully positioning a store is to have an identity that sets it apart from competitors and is valued by consumers. This can be achieved through a unique brand image, high-quality products or services, exceptional customer service, or some other advantage that appeals to the target market. The other options presented (B, C, and D) are not necessarily prerequisites for successful store positioning.

To Successfully Position a Store, It