One of the key challenges for retailers when embracing mobile technology is:
A)privacy and security.
B)offering a dedicated, branded app.
C)allowing for mobile checkouts.
D)the introduction of wearables.

Question

Quizplus · Accepted Answer

Privacy and security are a major concern for retailers when it comes to mobile technology, especially with the increasing frequency of data breaches and cyber attacks. Retailers need to ensure that their customers' personal and financial information is secured when they use their mobile devices for transactions, and that their privacy is respected at all times. Proper security measures, such as encryption and two-factor authentication, must be put in place to protect against potential threats.

One of the Key Challenges for Retailers When Embracing Mobile