Coca-Cola introducing a new line of chai tea is an example of which market-product strategy?
A)market development.
B)product development.
C)market penetration.
D)diversification.

Question

Quizplus · Accepted Answer

Coca-Cola introducing a new line of chai tea is an example of product development. Product development is a market-product strategy where a company creates new products or modifies existing ones and introduces them to the market. In this case, Coca-Cola is introducing a new product, chai tea, which is a modification to its existing product lines.

Coca-Cola Introducing a New Line of Chai Tea Is an Example