For several years, advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food odour and to replace that box monthly. The same ads advise customers to pour the used box down their kitchen sinks to freshen drains. Arm & Hammer employed a ________ strategy in its attempt to sell more baking soda.
A)diversification
B)product development
C)market penetration
D)market development

Question

Quizplus · Accepted Answer

Arm & Hammer was using a market penetration strategy by encouraging consumers to use their existing product in new ways (freshening refrigerator and drain) and to replace it regularly.

For Several Years, Advertisements for Arm & Hammer Baking Soda