Visiting Rollerblade's website shows that the company recently launched a new extendible children's skate. This is an example of which market-product strategy for Rollerblade?
A)market development.
B)diversification.
C)product development.
D)market penetration.

Question

Quizplus · Accepted Answer

Product development involves creating new products or modifying existing ones to appeal to current customers or attract new ones. The launch of a new extendable children's skate shows that Rollerblade is pursuing this strategy.

Visiting Rollerblade's Website Shows That the Company Recently Launched a New