You have just purchased a Samsung S5 smartphone, after learning how to use it, you tweet out to the Samsung handle, that "S5 best phone ever! Great screen & battery life! Thx!" Brands who monitor their social media attempt to understand different levels of customer __________.
A)post-purchase stress
B)satisfaction
C)indecisiveness
D)cognitive dissonance

Question

Quizplus · Accepted Answer

The tweet from the customer expresses satisfaction with the Samsung S5 smartphone, indicating a positive experience with the brand. Brands monitor social media to gauge customer satisfaction and identify opportunities for improvement.

You Have Just Purchased a Samsung S5 Smartphone, After Learning