Consumers spend little time and effort evaluating alternatives in the purchase of soap and milk. The purchase process for such items that is virtually a habit, and typifies low-involvement decision-making is called:
A)situational problem solving
B)routine problem solving
C)extended problem solving
D)limited problem solving

Question

Quizplus · Accepted Answer

The description of the purchase process being a habit and low-involvement decision-making indicates that it is a routine problem solving purchase process.

Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase