Consumer behaviour is an important focus for marketers because:
A)companies use this knowledge to provide value to consumers.
B)marketing research is an inexpensive process.
C)attracting new customers is easier than keeping old ones.
D)customer value is a non-quantifiable statistic.

Question

Quizplus · Accepted Answer

Consumer behaviour helps marketers understand what consumers want and need, which allows companies to provide value to those consumers through their products and services. This is important for building customer loyalty and increasing sales. Marketing research can be expensive, and it is often necessary to retain existing customers in addition to attracting new ones. Customer value can be measured through various metrics, such as customer lifetime value or net promoter score, and is therefore quantifiable.

Consumer Behaviour Is an Important Focus for Marketers Because