Consideration set is a term that means the same as:
A)contemplation set
B)awareness set
C)inert set
D)evoked set

Question

Quizplus · Accepted Answer

Consideration set refers to the group of products or brands that a consumer is aware of and seriously considers for purchase. This is also known as the evoked set. Contemplation set and awareness set do not accurately describe this term, and the inert set refers to the group of products that a consumer is not aware of or does not care about.

Consideration Set Is a Term That Means the Same As