Providing toll-free telephone numbers, offering liberalized return and refund policies, and engaging in staff training to handle complaints, answer questions, and record suggestions are examples of what firms do to address which stage of the consumer purchase decision process?:
A)Post-purchase behaviour.
B)The search for information.
C)The purchase decision.
D)The recognition of a need.

Question

Quizplus · Accepted Answer

These actions are aimed at addressing post-purchase behaviour, which involves the consumer's evaluation of the purchased product or service and their satisfaction or dissatisfaction with it. Providing toll-free numbers, liberalized return policies, and staff training to handle complaints and suggestions are all aimed at ensuring customer satisfaction and resolving any issues that may arise after the purchase has been made.

Providing Toll-Free Telephone Numbers, Offering Liberalized Return and Refund Policies