When looking for a luxury car, you only consider Lexus, Mercedes, and BMW as acceptable brands to purchase from. These brands are known as your:
A)alternative selection group.
B)evaluative set.
C)aspiration group.
D)evoked set.

Question

Quizplus · Accepted Answer

The correct term is "evoked set," which refers to the specific group of brands a consumer considers in their decision-making process when planning to purchase a product.

When Looking for a Luxury Car, You Only Consider Lexus