When you set out to buy a Blu-ray player for yourself, factors you might consider before purchase, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands, are called
A)informational alternatives
B)buying decision-makers
C)hot buttons
D)evaluative criteria

Question

Quizplus · Accepted Answer

The factors that you consider before purchasing a Blu-ray player represent evaluative criteria, which are a set of objective and subjective attributes used to compare different products and brands. Therefore, option D is the correct answer. Option A (informational alternatives) refers to the different sources of information that individuals use to acquire knowledge about the available alternatives, while option B (buying decision-makers) refers to the people who have the power to make purchase decisions. Option C (hot buttons) refers to the emotional or psychological triggers that can influence purchase decisions.

When You Set Out to Buy a Blu-Ray Player for Yourself