As in the consumer decision process, evaluation occurs in the industrial decision process, but it is more formalized and often more sophisticated. All items purchased are examined in a formal product acceptance process. The performance of the vendor is also monitored and recorded. This evaluation is described as:
A)information search.
B)purchase decision.
C)post-purchase behaviour.
D)problem recognition.

Question

Quizplus · Accepted Answer

The evaluation process in the industrial decision process is more formalized and sophisticated. All items purchased are examined in a formal product acceptance process, and the performance of the vendor is monitored and recorded. This evaluation is part of the post-purchase behavior phase in the industrial decision process. Therefore, option C is the correct answer. The other options are not relevant to the evaluation phase of the industrial decision process.

As in the Consumer Decision Process, Evaluation Occurs in the Industrial