At which stage in the buying decision process would a firm clarify its organizational buying criteria and select a supplier?
A)information search
B)purchase decision
C)problem recognition
D)post-purchase behaviour

Question

Quizplus · Accepted Answer

Clarifying organizational buying criteria and selecting a supplier occurs during the purchase decision stage of the buying decision process. This is when the firm evaluates its options based on its needs and wants, and makes a decision about which supplier to choose.

At Which Stage in the Buying Decision Process Would a Firm