Measuring product performance is likely to occur in which stage of the organizational purchase decision process?
A)post-purchase behaviour
B)purchase decision
C)alternative evaluation
D)information search

Question

Quizplus · Accepted Answer

Measuring product performance is related to the post-purchase behaviour stage of the organizational purchase decision process. At this stage, the organization evaluates the product or service they have purchased and measures its performance against their expectations. This evaluation helps the organization to decide whether they want to continue using the product/service in the future or not.

Measuring Product Performance Is Likely to Occur in Which Stage