Pristine Carpet Cleaning was trying to forecast sales for the next year. The marketing manager sent out a survey to 1000 prospective customers, asking them if they were planning to clean their carpet in the next 12 months. This is an example of a:
A)a technological forecast
B)a survey of buyers' intentions forecast
C)a Delphi forecast
D)a jury of expert opinion forecast

Question

Quizplus · Accepted Answer

This is an example of a survey of buyers' intentions forecast, as it involves asking prospective customers about their plans for carpet cleaning in the next 12 months in order to forecast sales.

Pristine Carpet Cleaning Was Trying to Forecast Sales for the Next