Reference: 09-01
TB Figure 1

-Cell "A" in TB Figure 9-1 represents which stage of the market segmentation process?
A)Execute marketing program actions
B)Link needs to actions
C)Identify market needs
D)Establish a marketing protocol

Question

Reference: 09-01
TB Figure 1
 
-Cell "A" in TB Figure 9-1 represents which stage of the market segmentation process?
A)Execute marketing program actions 
B)Link needs to actions 
C)Identify market needs 
D)Establish a marketing protocol

Quizplus · Accepted Answer

Cell "A" in TB Figure 9-1 represents the first stage of the market segmentation process, which is identifying market needs.

Reference: 09-01 TB Figure 1