Custom Foot runs six retail locations. At first glance none look any different from your basic old-fashioned shoe store, but the only shoes on hand are display models. There's no inventory for sale, and customers go home empty-handed - at least initially. Customers browse the store, mixing and matching design components such as style, colour, and leather type. About 100 display shoes provide style guidelines. Once you choose a shoe style, you select materials, colours, textures and a style of sole. The Retailer sells 10,000 variations in women's shoes and 7,800 in men's. Custom Foot guarantees your shoes will be ready within three weeks. This is an example of:
A)synergy.
B)one product and multiple market segments.
C)mass customization.
D)price discrimination.

Question

Quizplus · Accepted Answer

This is an example of mass customization, where customers can personalize their purchase from a range of options provided by Custom Foot, resulting in a unique product tailored to their specifications. The retailer satisfies individual customer preferences whilst maintaining efficiencies through standardization of their production process.

Custom Foot Runs Six Retail Locations