Reference: 09-01
TB Figure 1

-Cell "B" in TB Figure 9-1 represents which stage of the market segmentation process?
A)Execute marketing program actions
B)Establish a marketing protocol
C)Link needs to actions
D)Identify market needs

Question

Reference: 09-01
TB Figure 1
 
-Cell "B" in TB Figure 9-1 represents which stage of the market segmentation process?
A)Execute marketing program actions 
B)Establish a marketing protocol 
C)Link needs to actions 
D)Identify market needs

Quizplus · Accepted Answer

Cell "B" in TB Figure 9-1 represents the stage of linking needs to actions in the market segmentation process. This step involves connecting the identified needs of the market segments to specific marketing actions to address those needs effectively.

Reference: 09-01 TB Figure 1