What is the most likely way for consumers to benefit because a firm uses a strategy of one product for multiple market segments?
A)increased number of choices
B)lower retail prices because of lower production costs
C)increased satisfaction of consumer wants and needs
D)improved service

Question

Quizplus · Accepted Answer

By using one product for multiple market segments, the firm can achieve economies of scale and lower production costs. These cost savings can then be passed on to the consumer in the form of lower retail prices.

What Is the Most Likely Way for Consumers to Benefit