Verve creates high-end personalized iPhone cases that use diamonds, gold, and platinum that appeal to very wealthy individuals. Which is their likely segment strategy?
A)Mass customization.
B)Economies of scope.
C)Mass marketing.
D)Economies of scale.

Question

Quizplus · Accepted Answer

Verve's strategy of creating high-end personalized iPhone cases that use expensive materials like diamonds, gold, and platinum for very wealthy individuals aligns with mass customization. This approach focuses on producing personalized or customized products for a specific market segment, in this case, very wealthy individuals, rather than aiming for broad, mass-market appeal or focusing on reducing costs through large-scale production.

Verve Creates High-End Personalized IPhone Cases That Use Diamonds, Gold