PepsiCo is assessing whether to launch a brand new type of antioxidant water product. The marketing department has described a selection of the population as: "relatively homogeneous collections of prospective buyers." The marketing department is Describing what?
A)ultimate consumers
B)market segments
C)demographic clusters
D)organizational buyers

Question

Quizplus · Accepted Answer

The marketing department's description of "relatively homogeneous collections of prospective buyers" indicates that they are describing market segments, which are groups of consumers with similar needs, characteristics, or behaviors.

PepsiCo Is Assessing Whether to Launch a Brand New Type