Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material. This process is referred to as:
A)Diversification
B)Market segmentation
C)Divestment
D)Market augmentation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of customers with similar needs or characteristics. In this case, Whirlpool is targeting a specific segment of customers who are interested in low-cost washing machines and have responded positively to mail-out marketing material. By doing this, Whirlpool can tailor their marketing efforts and product offerings to better meet the needs of this specific segment, potentially leading to increased sales and profitability.

Whirlpool Aggregates Prospective Customers Who Are All Interested in a Low-Cost