The process of segmenting a market and selecting specific segments as targets is the link between various buyers' needs and:
A)top-level management.
B)self-regulatory industry standards.
C)government regulations.
D)the organization's marketing program.

Question

Quizplus · Accepted Answer

The process of market segmentation and target selection helps organizations to understand and meet the specific needs of various groups of consumers. This understanding can then be applied to the organization's marketing program, which includes product development, pricing, promotion, and distribution strategies. Therefore, the link between market segmentation and target selection and the organization's marketing program is crucial in meeting the needs of consumers and achieving business objectives.

The Process of Segmenting a Market and Selecting Specific Segments