When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubble gum flavour. Sometime later, the same basic formula was given a fresh, minty flavour to appeal to adults. What is this marketing strategy called?
A)product extrapolation
B)product sampling
C)product differentiation
D)usage segmentation

Question

Quizplus · Accepted Answer

This marketing strategy is called product differentiation, which involves creating unique features or characteristics of a product to differentiate it from competitors and appeal to different target markets. In this case, Crest toothpaste was differentiated through flavors to appeal to children and adults. Product extrapolation refers to extending the product line to new markets or categories, product sampling involves giving away free samples to promote a product, and usage segmentation involves targeting customers based on how they use the product.

When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride