At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards -
All made by Hallmark for sale in its stores. Hallmark uses a________ Strategy to reach several different market segments.
A)usage segmentation
B)product differentiation
C)product extrapolation
D)behavioural segmentation

Question

At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards -
All made by Hallmark for sale in its stores. Hallmark uses a________  Strategy to reach several different market segments.
A)usage segmentation
B)product differentiation
C)product extrapolation
D)behavioural segmentation

Quizplus · Accepted Answer

The Answer is B

At a Hallmark Store You Can Find Several Different Brands