Martin is looking at the number of sales calls, travel time and office work time of his sales force. Martin's goal in time and utilization analysis is to have salespeople:
A) Maximize face-to-face customer time
B) Minimize output
C) Develop a CRM system to replace anchored ratings
D) Expedite expense maximization
E) All of the above

Question

Quizplus · Accepted Answer

Martin's goal in time and utilization analysis is to have salespeople maximize face-to-face customer time. This means that he wants his sales force to spend more time interacting with customers and less time on non-customer-facing tasks.

Martin Is Looking at the Number of Sales Calls, Travel