A ________ prevents a brand from becoming generic and public property.
A)brand extension
B)private brand
C)trademark
D)license

Question

Quizplus · Accepted Answer

A trademark is a symbol, word or words legally registered or established by use as representing a company or product. It prevents other companies from using similar names, logos or slogans, and ensures that the brand remains distinctive and identifiable to consumers. Without a trademark, a brand name can become genericized and lose its value as a unique identifier.

A ________ Prevents a Brand from Becoming Generic and Public