Which of the following is a benefit of branding?
A)Well-recognized brands increase the shopping time necessary to find the quality and consistency buyers desire in a product.
B)Branding reduces the risks involved in some purchases for which buyers are unable to determine the quality objectively.
C)Brands communicate no information about the consumers who buy the brands.
D)Brands hide a product's special qualities.

Question

Quizplus · Accepted Answer

Branding reduces the risks involved in some purchases for which buyers are unable to determine the quality objectively. This is because a strong brand name conveys a certain level of trust and reliability, which can give consumers more confidence in their purchasing decisions.

Which of the Following Is a Benefit of Branding