All of the following are degrees of brand loyalty EXCEPT brand ________.
A)recognition
B)preference
C)insistence
D)license

Question

Quizplus · Accepted Answer

Brand license is not a degree of brand loyalty. Brand recognition refers to the consumer's ability to identify the brand, preference refers to a consumer's choice of one brand over another, and insistence refers to a consumer's refusal to consider any other brand.

All of the Following Are Degrees of Brand Loyalty EXCEPT