Which of the following is an example of a sales promotion?
A)a perfume sample inserted in the pages of a magazine
B)a rebate offer on an ink-jet printer
C)a television spot claiming the health benefits of a new energy drink
D)a press release emphasizing the quality of workmanship of Adirondack chairs

Question

Quizplus · Accepted Answer

A rebate offer is a form of sales promotion where customers are offered a discount after purchasing a product. The other options are not sales promotions; they are examples of advertising or public relations. A perfume sample inserted in a magazine is a form of advertising, a television spot claiming health benefits is also advertising, and a press release emphasizing the quality of workmanship is an example of public relations.

Which of the Following Is an Example of a Sales