Annual reports are an example of ________.
A)publicity campaigns
B)controlled messages
C)globally integrated messages
D)print advertising

Question

Quizplus · Accepted Answer

Annual reports are typically created and distributed by the organization themselves as a way to provide shareholders, stakeholders and the general public with an overview of the company’s financial performance and operations for the previous year. The content is usually carefully crafted and controlled by the organization, making it an example of a controlled message. Annual reports are not typically a form of advertising, nor are they designed to be globally integrated or used as a publicity campaign.

Annual Reports Are an Example of ________