Advertising frequency refers to how often a firm repeats its advertising message to reach a target market.
Correct Answer:
Verified
Q138: Because of its less aggressive, impersonal nature,
Q139: Public relations is an ineffective tool in
Q140: Opinion leaders are especially important in a
Q141: The objective- and- task method for budgeting
Q142: The competitive- parity method of setting the
Q144: Since the ultimate goal of all promotional
Q145: An advertiser who wishes to schedule ads
Q146: Word- of- mouth is an important part
Q147: Personal selling is especially effective in building
Q148: The affordable method of budgeting for promotion
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents