The objective- and- task method for budgeting requires management to spell out its assumptions about the relationship among dollars spent, exposure levels, trial rates, and regular usage.

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The objective and task method for budgeting does require management to spell out its assumptions about the relationship among dollars spent, exposure levels, trial rates, and regular usage. This method involves identifying the marketing objectives, determining the tasks needed to achieve those objectives, estimating the costs associated with each task, and then developing a detailed budget that outlines the expected costs of each task.

The Objective- And- Task Method for Budgeting Requires Management to Spell