Personal selling is especially effective in building up buyers' convictions and actions.

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between the seller and the buyer, which allows the seller to address any concerns or objections the buyer may have and provide personalized solutions to meet their specific needs. This level of personal attention can help to build trust and credibility with the buyer, ultimately leading to stronger convictions and actions on their part.

Personal Selling Is Especially Effective in Building Up Buyers' Convictions