The media timing pattern in which advertising is run evenly throughout a given period is called:
A) concentration.
B) pulsing.
C) continuity.
D) bursting.
E) flighting.

Question

Quizplus · Accepted Answer

Continuity means running the advertising campaign constantly over a specific period of time, without any gaps or breaks. It is often used for products that are needed throughout the year or have a consistent level of demand.

The Media Timing Pattern in Which Advertising Is Run Evenly