Advertisers should use __________ with caution because of its potential to invite competitor responses and trigger promotional wars.
A) competitive advertising
B) comparative advertising
C) persuasive advertising
D) reminder advertising
E) informative advertising

Question

Quizplus · Accepted Answer

Comparative advertising involves directly comparing a company's product or service with that of its competitors. While it can be effective in increasing market share, it also puts the target company on the defensive and can trigger a counter-response. This can lead to a promotional war, where companies try to out-advertise each other, which can be costly and potentially damaging to all involved. Therefore, advertisers should use comparative advertising with caution.

Advertisers Should Use __________ with Caution Because of Its Potential