The process of measuring how well an advertisement communicates its message, by measuring such things as ad recall, ad liking or attitude change is known as:
A) advertising research.
B) copy testing.
C) media research.
D) marketing research.
E) none of the above

Question

Quizplus · Accepted Answer

The process described in the question is specifically focused on measuring the effectiveness of advertising, and is commonly referred to as copy testing. Advertising research, media research, and marketing research can all include copy testing as a component, but they are broader terms that encompass a wider range of research activities related to advertising, media, and marketing in general.

The Process of Measuring How Well an Advertisement Communicates Its