If the communication objective for a dairy producer were to stimulate consumer action and purchase, it might:
A) emphasise its low price and offer sales promotions.
B) use personal selling.
C) emphasise its community service and worker- friendly environment, in its public relations and advertising efforts.
D) run numerous commercials stressing its name and logo.
E) promote its products' quality in its advertisements.

Question

Quizplus · Accepted Answer

Sales promotions and emphasizing low prices are direct strategies to stimulate consumer action and encourage purchases.

If the Communication Objective for a Dairy Producer Were to Stimulate