Infomercials are advertisements that run for about 4- 6 minutes and tend to have a common format. Firstly the presenter establishes a need for the product by citing multiple benefits and applications. This is typically followed by presenting a range of objections which are immediately countered. Finally the presenter sums up by making favourable comparisons between the product's benefits and the consumer's sacrifices in both monetary and non- monetary terms while a voice- over gives details for placing a direct response order. These infomercials are best described as:
A) educational.
B) moral.
C) comparative.
D) informative.
E) persuasive.

Question

Quizplus · Accepted Answer

Infomercials are designed to persuade viewers to purchase a product by presenting its benefits, countering objections, and comparing the benefits to the cost.

Infomercials Are Advertisements That Run for About 4- 6 Minutes