As the firm seeks to build selective demand in the face of increasing competition, the type of advertising that becomes more important is:
A) informative.
B) product category.
C) persuasive.
D) generic.
E) brand specific.

Question

Quizplus · Accepted Answer

As the firm is facing increasing competition, persuasive advertising becomes more important as it aims to influence customers' attitudes and beliefs towards the brand in order to differentiate it from competitors and build selective demand. Informative and product category advertising may be more suitable for creating awareness or educating customers about the product, but in a competitive market, persuasive advertising is crucial for influencing purchase decisions. Generic advertising is not focused on promoting a specific brand, whereas brand-specific advertising may not be effective in building overall demand for the product category.

As the Firm Seeks to Build Selective Demand in the Face