A Melbourne based university wants to contact year 12 students studying at Victoria's public schools. Which of the following advertising options would be the most efficient way to reach this audience?
A) billboards throughout the state
B) a direct mail piece sent to the schools
C) radio ads throughout the state
D) a 30- second commercial on local pay TV channels throughout the state
E) local newspapers ads throughout the state

Question

Quizplus · Accepted Answer

A direct mail piece sent to the schools would be the most efficient way to reach year 12 students studying at Victoria's public schools as it allows for targeted and personalized messaging directly to the intended audience. Billboards, radio ads, TV commercials, and local newspaper ads would have a broader reach and may not be as effective in reaching the specific target audience.

A Melbourne Based University Wants to Contact Year 12 Students