IBM is a company that goes out of its way to understand why customers might have switched to other brands. It regularly interviews lapsed customers and brand switchers probing for the reasons customers have for NOT purchasing IBM products or services. This type of activity is BEST described as:
A) an early warning detection system.
B) satisfaction research.
C) a value gap analysis.
D) marketing research.
E) exit interviews.

Question

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The Answer of IBM is a company that goes out of its way to understand why customers might have switched to other brands. It regularly interviews lapsed customers and brand switchers probing for the reasons customers have for NOT purchasing IBM products or services. This type of activity is BEST described as:
A) an early warning detection system.
B) satisfaction research.
C) a value gap analysis.
D) marketing research.
E) exit interviews.

IBM Is a Company That Goes Out of Its Way