The value of the entire stream of purchases that a customer generates during the time s/he does business with a company is called:
A) the customer's cost- benefit ratio.
B) the customer's value- added portfolio.
C) the customer's lifetime value.
D) the customer's profit margin analysis.
E) all of the above

Question

Quizplus · Accepted Answer

The value of the entire stream of purchases that a customer generates during the time they do business with a company is called the customer's lifetime value. Option A is incorrect since the cost-benefit ratio refers to the comparison between the costs and benefits of a specific purchase. Option B is incorrect since the value-added portfolio refers to the resources and capabilities a company possesses that add value to its products or services. Option D is incorrect since the profit margin analysis is a financial metric used to analyze a company's profitability.

The Value of the Entire Stream of Purchases That a Customer